Blog SEO Strategy
Turning Local Content Into 590+ Leads Through Pinterest and SEO
Challenge
Guy DuVall, a real estate agent focused on the Olympia and Lacey area, wanted to increase his visibility, drive traffic to his listings, and generate more organic leads without relying on paid ads. The challenge was to create an ongoing content strategy that would position him as a local expert, increase search visibility, and attract motivated buyers and sellers.
Strategy & Execution
Launched a hyperlocal blog strategy built around SEO-rich content topics tailored to his market and audience. Researched high-intent search terms related to Olympia real estate, local neighborhoods, school zones, and seasonal trends. Promoted blog content using Pinterest, Facebook, and Google My Business to expand reach and drive traffic. Optimized each blog post for keywords, internal linking, and conversion-focused calls to action. Created custom Pinterest graphics and pins for each blog to extend the life and visibility of each piece of content. Monitored engagement and clicks across platforms and adjusted strategy based on top-performing posts.
Results
- Reached over 12.7 million impressions on Pinterest with 534,000+ engagements
- Drove 34,800 outbound clicks from Pinterest to blog content
- Reached 8.9 million users and engaged 418,000+ readers through Pinterest alone
- Generated 594+ inbound leads from listing visits, calls, direction requests, and website clicks
- Achieved over 27,000 organic views on Meta platforms without boosting posts
- Earned 56,000+ saves on blog-related content, improving long-term visibility
- Successfully positioned Guy as a trusted local resource through ongoing, optimized blog content
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