Hyperlocal Video Strategy
Driving Leads and Visibility with Short-Form Video Across 9 Platforms
Challenge
Garrett Lafferty, a top-producing real estate agent in Olympia, Washington, wanted to grow his digital presence without spending money on ads. He needed a content strategy that positioned him as a market expert, connected with his community, and consistently generated leads across multiple platforms. The challenge was to scale his visibility organically while maintaining a professional brand voice.
Strategy & Execution
Developed a hyperlocal content strategy centered around short-form video and educational storytelling. Launched a weekly branded series called "Free Knowledge Fridays" covering real estate FAQs, community highlights, and expert advice. Optimized and managed content across nine platforms including Facebook, Instagram, YouTube, TikTok, LinkedIn, Google My Business, Pinterest, Threads, and X. Focused on SEO-friendly captions, local hashtags, and consistent video publishing. Shared content in hyperlocal Facebook groups and community circles to expand reach without any paid promotion. Provided visual brand consistency and platform-specific adjustments to ensure relevance and engagement across each channel.
Results
- In just 3 months, grew his audience by 3,706 followers and reached over 67,600 local users through consistent video content and platform strategy without paid ads
- Generated over 121,000 video views across all platforms
- Captured 394 qualified leads, including 329 directly from Google My Business
- Produced one hyperlocal post that earned 9,346+ impressions organically
- Strengthened brand visibility, lead flow, and local reputation through weekly educational content
- Established Garrett as a trusted expert across nine platforms with a consistent, repeatable video system
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