Selling Out a Chef-Led Haitian Flag Day Dinner With Organic Social and Local SEO
Chef Ivan of Redwood Bar & Kitchen needed to sell out an exclusive Haitian Flag Day dinner priced at over $150 per ticket. With less than a month to plan and no advertising budget, the goal was to drive awareness, create urgency, and secure over 150 prepaid reservations using only organic marketing. The campaign had to cut through the noise, showcase the cultural significance of the event, and convert visibility into paid bookings.
Handled all marketing efforts from start to finish. Designed custom flyers and graphics to match the brand and tone of the event. Wrote SEO-optimized, hyperlocal captions focused on cultural pride, exclusivity, and experience. Utilized reels, stories, and daily posts to build excitement. Promoted the event across local Facebook groups, Eventbrite, and Instagram. Created and managed a digital marketing plan focused on storytelling and urgency. Captured on-site photo and video content at the event for repurposing. Highlighted Chef Ivan’s culinary expertise and connection to the Haitian community to deepen relevance and drive conversions.
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